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ASIAN ART MUSEUM

MARKETING CAMPAIGN, PRINT DESIGN, WEBDESIGN
CLIENT — ASIAN ART MUSEUM
CAMPAIGN: CHINA'S TERRACOTTA WARRIORS THE FIRST EMPEROR'S LEGACY

Qin-Shi-Huang-370

CAMPAIGN BACKGROUND

JVST was tasked to create an interactive campaign to draw visitors to the Asian Art Museum. The Terracotta Warriors had not been on display in 20 years. Our agency pitched concepts that would lead to augmented reality street posters, interactive missing flyers as well as banners that blanketed much of San Francisco. 

PRINT CONCEPT DESIGNS

After long hours of study, I began conceptualizing poster ideas for the campaign. I first envisioned hues of reds from the mercury elixir infused rivers which Qin Shihuang poisoned himself.

But after more research into the Terracotta Warriors, I opted for the lost pigment called Han purple.

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CITY DISPLAY'S

After the first set of mock-ups were created, I traveled around San Francisco to photograph locations, buses and the Asian Art Museum to display how the posters and wraparounds would look throughout the city.

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The final poster design.

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The final poster design with the AR 3D Terracotta Warrior.

INTERACTIVE MICROSITE

The microsite was developed to create buzz around the Terracotta Warrior Exhibit. The concept for the microsite was to help a missing Terracotta warrior back to the museum, before opening day.

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People who saw the Terracotta Warrior around cities were given a coin with the hashtag #lostwarrior. When users of Instagram tagged the warrior, the location would populate on the Asian Art Museum microsite. A Facebook and Twitter feed also was used to populate the site with the warrior's location.

WRAPPING THE CITY

Asian Art Museum
Asian Art Museum2019-08-19 at 2.02.04 PM 4
Asian Art Museum
Asian Art Museum2019-08-19 at 2.02.04 PM 3
Asian Art Museum2019-08-19 at 2.02.04 PM

After all the other components of the museum were set and staged the final creative was to cover the Asian Art Museum walls with the Terrocatta exhibit art. The front of the building had massive flags, while the sides of the museum had the poster art indicating the entrance to the museum.

Other banners also wrapped Muni busses and lined the Bart stations and flag poles all around San Francisco.

[OPS]

Maria Montessori International AcademyPrint Design, Rebrand, Web Design

The WarriorsIllustration

WargamingBranding, Illustration, Print, Web Design

Pokédex 3D ProWeb Design

JLOWeb Design

SkyfeederDesign, Illustration, Mobile Game Design

SKYCURSERLogo Design, Product Design, Web Design

DelivraArt Direction, Rebrand, Website

Blend Creative TeamArt Direction, Branding, Design, Photography

FieldCraft SurvivalArt Direction, Branding, Design, E-commerce

Rónin TacticsE-commerce, Website Redesign

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CONTACT

CONTACT

CONTACT
Charles W. Clark [Charlie Clark]
Charles W. Clark [Charlie Clark]

Charles W. Clark [Charlie Clark]

Charles W. Clark [Charlie Clark]
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All product names, logos, and brands are property of their respective owners. All company, product and service names used on this website are for identification purposes only.
All other works Charles W. Clark
All product names, logos, and brands are the property of their respective owners. All company, product and service names used on this website are for identification purposes only.
All other works Charles W. Clark