CLIENT — RÓNIN TACTICS [USASOC]
Rónin Tactics leverages former Special Operations veterans that are exceptionally qualified in Marksmanship, Direct Action, Personnel Recovery, Security, Executive Protection, Reconnaissance, Trauma Medicine and other Special Operations capabilities. Our driven instructors continue to push for the next evolution in weapons handling and tactics as well as providing the experience needed to seek out and develop equipment for the modern tactical industry.
Rónin Tactics requested reinforcements to strengthen their online presence. The objective, make the site clean and more modern without disrupting the sales flow of their live store.
I began by accessing the current site while formulating a new sitemap of all the content within Rónin Tactics.
The main font family of Rónin Tactics is always Playfair Display, with the secondary font family Montserrat.
The main color scheme represents covertness and stealth. The entire visual side of the colors is based in the hues of white, grey, black and red. Each of these individual components was given a distinct appearance to evoke violence of action.
Prototyping wireframes were used to block in content and focus on the primary mission of the website. A simple yet direct flow to store items and merchandise.
The final stage of the build, ensuring that the site was responsive and carried the complete aesthetics and function of the Rónin Tactics Brand.
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