Ronin Tactics Hero

WEBSITE REDESIGN 
CLIENTRÓNIN TACTICS [USASOC]

Rónin Tactics leverages former Special Operations veterans that are exceptionally qualified in Marksmanship, Direct Action, Personnel Recovery, Security, Executive Protection, Reconnaissance, Trauma Medicine and other Special Operations capabilities. Our driven instructors continue to push for the next evolution in weapons handling and tactics as well as providing the experience needed to seek out and develop equipment for the modern tactical industry.

Computer Screens showing art
tu with gun running
01

RÓNIN TACTICS SITREP

Rónin Tactics requested reinforcements to strengthen their online presence. The objective, make the site clean and more modern without disrupting the sales flow of their live store.

I began by accessing the current site while formulating a new sitemap of all the content within Rónin Tactics.

02

TYPOGRAPHY

The main font family of Rónin Tactics is always Playfair Display, with the secondary font family Montserrat.

Pp

Playfair Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Mm

Montserrat

ABCDEFGHIJKLMNOPQRSTUVWXYZ

03

COLORS

The main color scheme represents covertness and stealth. The entire visual side of the colors is based in the hues of white, grey, black and red. Each of these individual components was given a distinct appearance to evoke violence of action.

000000
RGB:
#000000
CMYK:
0.0.0.100
454545
RGB:
#454545
CMYK:
0.0.0.86
9a9a9a
RGB:
#9a9a9a
CMYK:
0.0.0.48
fafafa
RGB:
#fafafa
CMYK:
0.0.0.03
782021
RGB:
#782021
CMYK:
0.63.37.67
c4292b
RGB:
#c4292b
CMYK:
0.91.85.17
Rónin Tactics Wireframes
04

WIREFRAME

Prototyping wireframes were used to block in content and focus on the primary mission of the website. A simple yet direct flow to store items and merchandise. 

05

DESIGN PHASE

The final stage of the build, ensuring that the site was responsive and carried the complete aesthetics and function of the Rónin Tactics Brand. 

[OPS]

JLOWeb Design

Asian Art MuseumCampaign, Print Design, Web Design

SkyfeederDesign, Illustration, Mobile Game Design

SKYCURSERLogo Design, Product Design, Web Design

DelivraArt Direction, Rebrand, Website

Blend Creative TeamArt Direction, Branding, Design, Photography

FieldCraft SurvivalArt Direction, Branding, Design, E-commerce

SIGNATURE:
SIGNATURE:
Charles W Clark Logo
CONTACT

CONTACT

CONTACT
Charles W. Clark [Charlie Clark]
Charles W. Clark [Charlie Clark]

Charles W. Clark [Charlie Clark]

Charles W. Clark [Charlie Clark]
© COPYRIGHT
COPYRIGHT
COPYRIGHT
COPYRIGHT
COPYRIGHT
All product names, logos, and brands are property of their respective owners. All company, product and service names used on this website are for identification purposes only.
All other works Charles W. Clark
All product names, logos, and brands are the property of their respective owners. All company, product and service names used on this website are for identification purposes only.
All other works Charles W. Clark