Asian Art Museum San Francisco
2013Campaign, Print Design, Web Design
Designed a multi-channel marketing campaign for the Asian Art Museum's Terracotta Warriors exhibition — the first showing in 20 years. I conceptualized and produced augmented reality street posters, interactive print collateral, and large-format banners deployed across San Francisco. The visual identity drew from Han purple pigments found on the original warriors, grounding the campaign in historical research. I also designed bus wraps, building banners, and digital assets to create a cohesive presence across the city.
