Optum

I design static display campaigns for brands like Optum, translating detailed brand guidelines and creative specs into clean, on-brand ad systems. My work focuses on production-ready assets: building out full suites of static units across required IAB sizes and DSP specs, adapting concepts for each placement while maintaining a consistent visual language. For Optum, I handled end‑to‑end static ad production—interpreting brand rules, refining layouts, and versioning creative for multichannel delivery so every asset was ready for trafficking across platforms.