Terminus Software, Inc.

At Terminus, I worked as the Senior Creative Designer, helping shape the company’s creative direction alongside a talented team of marketers. As a senior designer, I had my hands in nearly every aspect of the brand — from print to web. I led and produced advertising campaigns, out-of-home (OOH) advertising, and the full range of marketing team deliverables: display and social ads, ebooks, landing pages, email, and digital campaigns end to end. On the web side, I handled everything from concept through production, designing and building on-brand pages and campaign experiences. I also designed trade show booths and display graphics that brought the brand to life in physical spaces. One of my most significant contributions was playing a major role in a company-wide brand overhaul — refreshing our visual standards and identity system to strengthen Terminus’s brand and support its rapid growth. Across print, web, advertising, and events, my focus was always on creating cohesive, impactful visual experiences.