ART DIRECTION, BRANDING, DESIGN, WEB
Starting a new creative company from scratch is hard. But give a few like-minded individuals talents to pool together, Blend Creative Team came into existence.
With strong content creators, photographers and designers on the Team, a simple logo with a pen nib fit the brand concept.
As a general concept with copy, images, and taglines, Blend Creative Team opted to use innercity Harlem photos from the 1960s-70s. To paint a picture of a ruff young agency eager to disrupt the Indianapolis scene with humor and creativity.
The wireframe stage gave the team a chance to think different from the general copy. We are not the same crusty company spewing the same garbage. We are young, innovative and bring the work where our mouth is.
Phase one of Blend Creative Team established an unknown young company. By pushing some boundaries, and technology, we were able to work with some of the finest establishments in the country.
With a few hundred hours logged with other clients, Blend began phase 2 or our brand with a bit more maturity, the company had been established and for five years.
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