Pokémon Black and White Version 2
For the upcoming releases of Pokémon Black Version 2 and Pokémon White Version 2, JVST created a website that not only told the story of both games but of the unique experience you get when you play both. With the first-of-its-kind double parallax scrolling, the site visually communicates the dual nature of the games while also highlighting their commonalities.
A New Game, A New Set of Challenges
After multiple successful projects for Pokémon Company International, I had another opportunity to work on Pokémon Black and White version 2.
Pokémon Company International came to JVST and gave us free rein of creativity for the project. With one stipulation, no elements of the Black game could touch the White game.
The creative team and developers came together and thought of a wild double parallax site that shifted directions and elements while a user scrolled.
Storyboards
The first steps with the approvals was a series of drawings showing how the black and white items would move in the background of the site.
Depicting how the page transitions would flow from section to section, allowing the Pokémon team to understand transitional flows.
Sitemap, Wireframe
Once all the approval dates came back to JVST with the different release dates on special characters and items released, our sitemap and wireframes were approved to move into the final stages of design and production.
Pokémon Black and White Version 2 Design Iterations
Final Designs
"With an innovative double-parallax site, JVST increased engagement time by over 50% from recent core Pokémon game websites."
—Pokémon International Company
Awards
Awwwards – Honorable Mention
CSS Based – Showcase
The FWA – Public Shortlist
W3 Awards – Silver
Davey Awards – 2 Golds and 1 Silver – Games Related
Shortlisted – Tomorrow Awards
Credits
JVST – Agency
James Song - Creative Director
Charles W. Clark – Senior Designer
Thibaut Delille – Senior Developer
Matthew Colle – Developer
Select Works
Maria Montessori International AcademyPrint Design, Rebrand, Web Design
Asian Art Museum San FranciscoCampaign, Print Design, Web Design
JLOWeb Design
Blend Creative TeamArt Direction, Branding, Design, Photography
Pokédex 3D ProWeb Design
Pokémon Rumble BlastWeb Design
WargamingBranding, Illustration, Print, Web Design
Rónin TacticsE-commerce, Website Redesign
FieldCraft SurvivalArt Direction, Branding, Design, E-commerce
SkyfeederDesign, Illustration, Mobile Game Design
SKYCURSERLogo Design, Product Design, Web Design
