RÓNIN TACTICS
WEB REDESIGN
CLIENT — RÓNIN TACTICS
Rónin Tactics leverages former Special Operations veterans exceptionally qualified in Marksmanship, Direct Action, Personnel Recovery, Security, Executive Protection, Reconnaissance, Trauma Medicine, and other Special Operations capabilities. Our driven instructors continue to push for the next evolution in weapons handling and tactics and provide the experience needed to seek out and develop equipment for the modern tactical industry.
01
RÓNIN TACTICS SITREP
Rónin Tactics requested reinforcements to strengthen their online presence. The objective, make a site clean and more modern without disrupting the sales flow of their live store.
I began by accessing the current site while formulating a new sitemap of all the content within Rónin Tactics.
03
02
COLORS
The main color scheme represents covertness and stealth. The entire visual side of the colors is based in the hues of white, grey, black and red. Each of these individual components was given a distinct appearance to evoke violence of action.
RGB:
#000000
CMYK:
0.0.0.100
RGB:
#454545
CMYK:
0.0.0.86
RGB:
#9a9a9a
CMYK:
0.0.0.48
RGB:
#fafafa
CMYK:
0.0.0.03
RGB:
#782021
CMYK:
0.63.37.67
RGB:
#c4292b
CMYK:
0.91.85.17
04
03
WIREFRAME
Prototyping wireframes were used to block in content and focus on the primary mission of the website. A simple yet direct flow to store items and merchandise.
05
04
DESIGN PHASE
The final stage of the build ensured that the site was responsive and carried the complete aesthetics and function of the Rónin Tactics Brand.
HISTORY CHANNEL:
KNIFE OR DEATH
See Tu Lam in action on the History Channels Knife or Death. The country's most experienced martial artists, bladesmiths and knife experts stab, slice and chop their way through some of the most daunting obstacles they have ever seen.
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